1. Purpose and Scope This policy outlines the standards and guidelines for creating, posting, and managing advertisements on social media platforms. It aims to ensure that all advertisements are ethical, legal, and aligned with our brand values.

2. Compliance and Legal Requirements

• Adhere to Platform Policies: All ads must comply with the advertising policies of the specific social media platform (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Legal Regulations: Ensure that ads comply with local, state, and national laws and regulations, including those related to advertising, privacy, and data protection.

3. Content Guidelines

• Accuracy and Honesty: All ads must be truthful and not misleading. Claims must be substantiated with evidence and not exaggerated.
• Transparency: Clearly disclose any material connections, such as sponsored content or paid partnerships.
• Respect and Inclusivity: Ads should be respectful and inclusive, avoiding content that could be considered offensive, discriminatory, or inappropriate.
• Adult Content: No advertising for Adult Content websites is permitted.

4. Targeting and Data Use

• Responsible Targeting: Use social media targeting features responsibly, ensuring that targeting criteria do not exploit sensitive personal data or discriminate against certain groups.
• Data Privacy: Respect user privacy and data protection laws. Avoid collecting or using personal data without proper consent.

5. Creative and Design Standards

• Brand Consistency: Ensure that ads align with our brand’s visual and messaging guidelines.
• Quality: Use high-quality images and videos, and ensure that text is clear and legible.
• Call to Action: Include a clear and effective call to action that aligns with the ad’s objective.

6. Approval and Review Process

• Pre-Approval: All ads must be reviewed and approved by the designated team or individual before being posted.
• Compliance Check: Perform a final compliance check to ensure that the ad adheres to all relevant policies and regulations.

7. Monitoring and Reporting

• Performance Tracking: Monitor the performance of ads to assess effectiveness and make data-driven adjustments.
• Reporting Issues: Report any issues or violations related to ads promptly to the appropriate team or authority.

8. Enforcement and Consequences

• Policy Violations: Any violations of this policy may result in disciplinary action, including the removal of ads, suspension of accounts, or other corrective measures.
• Continuous Improvement: Regularly review and update this policy to address new challenges and changes in social media advertising practices.

9. Contact Information For questions or concerns regarding this policy, please contact the Queerlinq Marketing Team at marketing@queerlinq.com.

10. Policy Review This policy will be reviewed annually or as needed to ensure its effectiveness and relevance.