Pride Sunday in New York City is a dazzling display of the joy of community.But if you were one of the 2.5 million people who thronged the streets of Manhattan for this years NYC Pride March, you mostly likely spotted another highlight: the sweet Jaguar Land Rover (JLR) rides chauffeuring 2024 grand marshals Baddie Brooks, DaShawn Usher, Eshe Ukwell, Michelle Visage, Miss Major, Robin Drake, and Raquel Willis along the route.Drake and Brooks shouted out their pride from the windows of a Velocity Blue Jaguar F-PACE SUV. Miss Major waved from the front seat of a white 2024 Jaguar FTYPE convertible while Willis, Usher, and Visage each cruised the parade route perched on the backseats of their own Jaguar FTYPE convertibles.Grand marshal Robin Drake rides in a Jaguar F-PACE at the 2024 NYC Pride March on June 30, 2024, in New York City. Photo by Gotham/Getty Images. Never Miss a Beat Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights. Subscribe to our Newsletter today Custom NYC Pride decals in rainbow colors made the enviable vehicles even more stylish, each featuring the grand marshals names.And that wasnt the extent of JLRs presence in the NYC Pride March this year. Members of the companys North American workforce marched alongside the Defender 110 model in dreamy rainbow colors a custom wrap made exclusively for NYC Pride 2024 that undoubtedly gave onlookers a healthy case of vehicular envy.The NYC Pride March is the largest celebration of LGBTQ+ Pride across North America, JLR North Americas U.S. Chief Marketing Officer Charlotte Blank said in a statement ahead of NYC Pride this year. Were honored to once again accompany this years trailblazing grand marshals in our iconic Jaguar and Land Rover vehicles.NYC Pride grand marshals rode in style for the third year in a row, thanks to Jaguar Land Rover vehicles. Photo courtesy of Jaguar Land Rover North America. Anna Budden, JLRs Global Diversity, Equity & Inclusion Manager, said she and her colleagues were thrilled to chauffeur NYC Prides grand marshals for the third consecutive year and to embrace inclusion beyond June.Pride at Jaguar Land Rover is more than a day, a march, or a month thats celebrated, said Budden. As a member of the LGBTQIA+ community myself, I feel valued at JLR for who I am, yearround. Since 2022, the company has supported NYC Pride by providing Jaguar F-TYPE, Defender, and F-PACE models to chauffer the Marchs grand marshals. That first year, NCAA Division I swimmer Schuyler Bailar, Ts Madison, Dominique Morgan, the ACLUs Chase Strangio, and comedian Punkie Johnson all rode in Jaguar F-TYPE convertibles.A year later, Jaguar F-TYPE convertibles carried Billy Porter, Yasmin Benoit, AC Dumlao, Hope Giselle, and Randy Wicker through the streets of Manhattan as the city celebrated Pride 2023. That same year, JLR CEO Adrian Mardell marched alongside more than 100 JLR employees in the Birmingham, U.K. Pride Parade an event the company has participated in since 2018.Pride at Jaguar Land Rover is more than a day, a march, or a month thats celebrated. As a member of the LGBTQIA+ community myself, I feel valued at JLR for who I am, yearround.Jaguar Land Rover Global Diversity, Equity & Inclusion Manager Anna BuddenJLRs core values include supporting the community globally. From Canada to the U.K. to the U.S., the brand is a leader in LGBTQ+ allyship.As a company, we are committed to a culture where everyone belongs, and that means ensuring all of our employees, including our LGTBQ+ community, feel supported, heard, and celebrated, Joe Eberhardt, President and CEO of Jaguar Land Rover North America, said in a 2022 statement. We could not be prouder to be part of this years Pride March.The company appointed Budden to her role in 2022 to further JLRs culture of inclusion. Each Pride Month, she leads programs that engage JLR North America employees in events that encourage authenticity in the workplace.But as Budden noted this year, Pride isnt just a seasonal event for JLR. Globally, were committed to fostering an inclusive culture that supports our LGBTQIA+ colleagues yearround and ensures that every member of our community feels seen, represented, and heard, said Budden.In 2021, the company implemented a five-year approach to foster a diverse and equitable workplace by 2026.The commitment to tenacity and dynamism also translates to the suite of powertrains aesthetic, like the new Range Rover Sport Stealth Pack a cutting-edge design created for clients looking for a specification which conveys empowerment and strength.Ben Shuttleworth The Range Rover Sport SV sets the benchmark in its segment with unmatched worldfirst technologies and dynamic capability in an assertive, modern vision of sporting luxury. Photo courtesy of Jaguar Land Rover North America.Key to JLRs approach is to appreciate diversity in all its forms. That means listening to and respecting all the voices of its workforce.In September 2017, the company launched its Pride network one of JLRs employee-led inclusion networks offering a platform for workers to share their ideas and experiences. The same year, JLR became the first automotive manufacturer to join the U.K.s Stonewall Diversity Champions Program, which helps participating companies create a more inclusive workplace.JLR also recognizes International Day Against Homophobia, Biphobia, and Transphobia in May. In March 2019, the company marked International Transgender Visibility Day by launching its Transitioning at Work guidelines to ensure that trans employees never experience workplace discrimination.Grand marshal Baddie Brooks rides in a Jaguar F-PACE at the 2024 NYC Pride March on June 30, 2024, in New York City. Photo by Marleen Moise/Getty Images. Jaguar Land Rovers diversity and inclusion efforts exemplify the companys commitment to fostering an environment where all people thrive. Its a challenge, but one that a brand known for its bold, boundary-pushing vehicles like the Range Rover Sport is ready to meet.Range Rover Sports next-generation Active Noise Cancellation uses cutting-edge audio technology to filter out unwanted road noise, allowing drivers to focus on whats important. In the same way, JLR has directed its corporate strategy toward listening to its employees and customers. When drivers get behind the wheel of the Range Rover Sport, they are confident in its on-road performance and commanding all-terrain capability not to mention its luxury style.However, drivers can also be confident in something else, knowing that Jaguar Land Rover shares their values. The cars we drive say a lot about us, and JLR has made it part of its mission to ensure that when people see the Range Rover Sport, they know the brand cares that everyone reaches their authentic potential. Related 10 LGBTQ+ Canadian leaders redefining success with pride Incredibly stylish not unlike the Range Rover Sport.