Most people who use cruising app Sniffies don't identify as gay, data shows
Sniffies has had an interesting year from being written about in The New Yorker and New York Magazine to being a tool allegedly used by Amtrak police to execute a sting operation that led to the arrest of over 200 queer New Yorkers earlier this year. But the app's popularity doesn't come solely from the press it's received; that's evident in its 2025 Sniffies Download report, released on Wednesday. In the report, the popular cruising app looked at how "people cruised, connected, and explored desire in 2025." "From lunch breaks to parks to groups, cruisers are turning curiosity into real-world experiences," Eli Martin, the Chief Marketing Officer at Sniffies, said in a statement. "And while desire is universal, every city puts its own twist on cruising, creating local cultures that reflect what guys there are actually into.One of the standout datapoints is that most people who use Sniffies do not identify as gay instead, 42.3% of users identify as bisexual or bicurious, whereas 25% identify as straight or straight curious. According to the app, groups were among the most popular events, as the report notes: "More than 2.1 million cruisers attended over 200,000 groups, averaging more than 16,000 groups per month." The most popular group type: pump and dumps, with over half a million attendees.When it comes to cities, almost every major metropolitan city earned a superlative. Atlanta made it out on top as the "horniest city" as well as the "clean cut stronghold." New York City was the top city for "mask enthusiasts," according to the report, which states, "cruising skews toward dominant and flexible roles, with the highest concentrations of dom tops, tops, vers, and vers tops." Yonkers, just outside of New York City, claimed the top spot for the largest average endowments, overtaking cities like Baltimore, Washington, D.C., and Atlanta.For those who enjoy public cruising, the app's report indicates that parks remain the most popular cruising destinations, and the best time to cruise is typically around 1 p.m.Maybe this new information will inform future cruising behavior, but we'll have to wait until 2026 to find out.