A U.K.-based greeting card producer has apologized and destroyed all copies of a transphobic Christmas card featuring the Grinch, a grumpy anti-holiday monster created by childrens author Dr. Seuss.The card, created by greeting card illustrator Paper Salad in collaboration with the humorous greeting card publisher Emotional Rescue, showed an image of the green-furred monster in a Christmas sweater and Santa hat holding a tree ornament alongside the words, This Christmas, Im identifying as a Grinch. Related Happy Holidays is not the inclusive phrase we think it is Trans journalist Sophie Molly found a copy of the card in a Sainsbury grocery store, took a photograph of it, and posted it on Bluesky, writing, Please do better Sainsburys.Molly told PinkNews, [The card] belittles the identity of trans and non-binary people. Cis people saying they identity as something like a tomato, attack helicopter, or a Grinch I feel invalidates the lived experience of trans people. It tells the world that they think its a choice to be trans, something you can switch in and out of, like playing dress up. This is not true. Never Miss a Beat Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights. Subscribe to our Newsletter today Trans people dont choose to identify as their gender its part of who they are, she added. Being trans or nonbinary is not something you can switch off, in the same way a cis person cant switch off being cis.The aforementioned publication noted thatthe media guide from the LGBTQ+ media watchdog GLAAD suggests avoiding stating that any trans person identifies as their gender identity. Transgender people are their gender the same way cisgender people are their gender, GLAAD wrote in its guide.Transphobic Christmas card in my local Sainsbury's (Berryden).Please do better Sainsbury's.[image or embed] Sophie Molly (@sophiemolly.co.uk) December 15, 2025 at 3:38 PM Molly added that the card made her worry, considering the current attacks on trans people unfolding in the U.K.In 2024, the U.K. government released the Cass Review, a wide-ranging review of Britains medical interventions for transgender youth that wascondemned by many trans people and allies. Following the review, the UL Department of Health and Social Care placed a permanent, indefinite ban on puberty blockers for trans youth.Earlier this year, the U.K. Supreme Court ruledthat the legal definition of a woman under the countrys 2010 anti-discrimination law, The Equality Act, is based on biological sex.Following the ruling, the U.K.s Equality and Human Rights Commission (EHRC) has recommended policies to ban trans people from restrooms and other public single-sex spaces.Jennie Rutter, creative director at Emotional Rescue, apologized on behalf of the company for the card, saying, We will remove this design from our range immediately. It was in no way our intention to cause anyone in the trans community offense.Jack Wilson, operations director at Paper Salad, apologized for the card, adding, We have removed the design from sale and destroyed all stock with immediate effect.Sainsbury said its committed to being an inclusive place to work and shop, adding, We value all customer feedback on this years [Christmas card] designs.Subscribe to theLGBTQ Nation newsletterand be the first to know about the latest headlines shaping LGBTQ+ communities worldwide.