One Million Moms (OMM) is upset that a new Christmas-themed ad from the retail department store chain Kohls features an insinuated f-bomb. OMM has asked its followers to sign a petition and boycott the store until it cancels the ads.The ad features pro-basketball player Giannis Antetokounmpo speaking to Kohls Mom, a helpful character played by actress Ellie Kemper. The athlete tells Kemper, I tried building my kids a dollhouse, and well, Then, extending a bandaged thumb and frowning, he adds, I might have used the elf word.' Related PBS removes drag & trans content after GOP complains about it turning kids queer Holding up a LEGO set, Kemper says, Leave the building to smaller hands! After, she remarks, The elf word? Santas gonna be so mad! The rest of the ad features humorous scenes of Kemper suggesting gifts to white female customers. It is unnecessary to hint at profanity in any commercial, especially the f-word in a Christmas ad, OMM wrote in its latest petition. It is extremely irresponsible because everyone knows children repeat what they hear. Never Miss a Beat Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights. Subscribe to our Newsletter today Supporters have submitted many complaints about the use of insinuated profanity, OMM added. It is extremely disrespectful to families. Kohls needs to be held accountable!The petition for OMMs followers tells Kohls,Until you clean up your ads, I cannot shop with your company in good conscience. OMM is a project of the anti-LGBTQ+ American Family Association (AFA), a Christian nationalist organization that actively opposes increased social acceptance of queer people. It considers LGBTQ+ identities to be unnatural, sinful, and harmful to society.OMM is not an organization with a membership that can be counted, and its petitions never get anywhere near one million signatures. This petition has 8,079 signatures at the time of publication.Their past moral outrage has been directed at a Zales jewelry commercialfeaturing a lesbian couple, a 30-second TV adfeaturing an affectionate male same-sex couple, an Indeed adshowing a male couple, an eHarmony adshowing lesbians doing laundry, a Volkswagon ad showing lesbian newlyweds, a Pandora ad witha brief lesbian kiss, and a beauty ad forfeaturing a non-binary celebrity. Subscribe to theLGBTQ Nation newsletterand be the first to know about the latest headlines shaping LGBTQ+ communities worldwide.