In the column Straight Nonsense, columnist Moises Mendez II takes a queer eye to the insanity of straight culture.Earlier today, I came across a TikTok video that posited a profound philosophical idea: "When you think about it, everything in this world is reheated nachos," the creator proclaimed. "Even down to us, we are just reheated nachos of our parents." This declaration truly opened my third eye, and the words kept rattling around in my head as I thought about Kylie Jenner. In her words, it really is the year of realizing things. @moraybabyy Found this in the drafts i thought this ate Reheating of one's nachos, for those who don't understand, is this idea of stealing someone else's aesthetic or artistic vision. The origins of the term have to do with Bad Girls Club star Natalie Nunn, but that isn't important in this moment. What is important is the return of King Kylie one of Jenner's more memorable eras on the internet and the reheating of her own nachos.Jenner started teasing the return of her famous online alter ego, King Kylie, back in 2022 when she asked if she were to do a cosmetics collection inspired by King Kylie, what would fans want to see. If you weren't a big Tumblr user back in the 2010s, these words might not mean much to you. But to those who were there as it played out, it was a shock to the system to see her depart from the awkward young teenage persona she became known for on television. This year marks the 10th anniversary of her Kylie Cosmetics brand, which has now expanded into a billion-dollar beauty empire. Her fans got a hint that she may be reviving the King Kylie era after she was spotted last year with her hair dyed a deep teal, a color she hasn't played with ever since she became a mom.To catch you all up, this era saw Jenner stepping out into the world as her own person, making a name for herself outside of the fame she attracted from Keeping Up With the Kardashians. She played around with different hair colors, but the hue she became most known for was jet black with dip-dyed teal ends. The striking contrast was the perfect combination for the aesthetically pleasing photos that fueled Tumblr in its heyday. At the time, she posted aspirational content, featuring expensive jewelry and pictures with her famous friends, including Justin Bieber, Jaden Smith, Hailey Bieber (then Baldwin), Justine Skye, and Jordyn Woods. It was the era of razor-sharp eyebrows, defined by the popular Anastasia Beverly Hills dip brow and matte lipsticks. But in addition to all of this, it was a time to make content online just for the fun of it; there wasn't much money from posting on social media in the platforms' nascent days.It wasn't until last week that the resurgence officially began. She uploaded an Instagram post last Friday teasing something new. And then on Saturday, she posted a teaser video for an announcement, where she can be seen in handcuffs walking in slow motion through a jail with her signature teal accented locks. On Sunday, it was officially announced that her makeup company was releasing a King Kylie collection with a post on Instagram. "Ive seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old!" the caption reads.Jenner was a savvy-enough businesswoman to realize that people loved the makeup looks she posted online, and that turned into a cosmetics line that could have easily flopped. But because she found her customer base online and they genuinely enjoyed the products she put out, it became the success that it was. But now, it's the other way around the King Kylie reboot era feels like Freakier Friday, an obvious marketing move based off of nostalgia to push a product and increase profits. I'm not knocking Jenner for playing the game, it's just less exciting this time around especially given she is taking a page out of her sister Kim Kardashian's book and throwing her hat in the music ring (I kind of love "Jam (Turn It Up)" if we're being honest) with the release of a song with a band called Terror Jr well, a remix of sorts. You would think being the pop cultural behemoth that she is, she'd be able to get a bigger name or an act with a bit of brand recognition, but it's a callback to a commercial she did back in 2016 titled "Glosses," where she used the band's song called "3 Strikes." Nine years later, she teamed up with the group to release a song called "Fourth Strike," where she contributed a verse. It feels like we've lost the plot a bit with nachos, they're not a dish that you can just plop in the microwave and expect them to come out like the original and that's what I fear Jenner has done here. If she's attempting to cater to the same base that's been online since this King Kylie era, she would know as well as anyone else that we can see right through the transparent box of nostalgia bait she's trying to serve us. On the internet, there's good nostalgia bait (Dan and Phil finally confirming their relationship) and bad attempts. And unfortunately, this is the latter.The thing that people loved about her during this era is the fact that she carved out her own lane and wasn't afraid to take risks because they (almost) always paid off in the end and she was seen as the trendsetter. That's why Charli Xcx's brat, even though this mainstream crossover moment was years in the making, was the cultural juggernaut that it was. She subverted industry norms to make a vulnerable album and made a piece of art that laid her bare, but also was just full of banger after banger.Now, however, for King Kylie, the chips have gone stale it's time to grab a new dish and start all over again. Oh, and we can leave the singing to the professionals.Moises Mendez II is a staff writer at Out magazine. Follow him on Instagram @moisesfenty.Voices is dedicated to featuring a wide range of inspiring personal stories and impactful opinions from the LGBTQ+ community and its allies. Visit out.com/submit to learn more about submission guidelines. We welcome your thoughts and feedback on any of our stories. Email us at voices@equalpride.com. Views expressed in Voices stories are those of the guest writers, columnists, and editors, and do not directly represent the views of Out or our parent company, equalpride.