Kim Kardashian's apparel company, SKIMS, is successful because it doesn't follow trendsit sets or embraces them. This time its the former rather than the latter with their new lingerie G-strings that feature "the ultimate bush," a well-grown set of pubic hair. While the internet made its jokes, the underwear quickly sold out on the SKIMS website.The company announced the new product with a video featuring a 70s-style game show called "Does The Carpet Match the Drapes?" with a host named Chuck Douglas. The models are contestants in a game show where the audience has to guess if, well, the carpets match the drapes. (@) When you click on the video on the website, there's a prompt on the product page that encourages people to try on a new color bush. "With this iconic new panty, your carpet can be whatever color you want it to be," it reads.The company's founder took to her Instagram story to promote the new product launch with a video of the panties where she can be heard saying, "How funny are these merkins, you guys? We have different colors, different hairs this is insane. Skims, baby! (@) The internet was quick to share their opinions on the new thongs after the company launched the product on Tuesday. "RiP Ed Gein you would have loved these," one person wrote in a comment. Some people took a more analytical approach to their opposition to these new underwear."Capitalism convinced women their body hair is not natural just to sell them body hair removal products and now theyre trying to sell an artificial version of it i cant make this shit up," another person commented. (@) The reality show star is constantly expanding her businesses, not just SKIMS. Earlier this year, Kardashian maneuvered to have SKIMS acquire her skincare brand, SKKN by Kim, and moved to consolidate them under one umbrella company. Back when she did this, she put out a press release explaining the move. "My mission has always been to create products that resonate deeplywhether its shapewear and lingerie that empowers or makeup and skincare that transforms," she said. "Uniting everything under the Skims brand streamlines that vision.