A new travel and lifestyle brand wants to bring your kink out of the closet and onto the high seas as well as resorts, events, and other getaways.RU5H, which tours "all-gay, all-male" expeditions, made its first public appearance September 28 at the Folsom Street Fair. At the world's largest leather and fetish gathering, the brand announced its launch and upcoming inaugural cruise with a playground activation. The RU5H activation was a notable cruisey hotspot at the fair; when this reporter stopped by, men in pup masks were prominently having sex in slings while a penis-and-scrotum disco ball rotated overhead."RU5H is where sexual freedom and adventurous travel meet," RU5H's founders said in a statement to Out. "Launching at Folsom Street Fair was our way of honoring the fearless creativity of the kink community and inviting men everywhere to take that spirit with them on every RU5H escape."A release offered more details, promising "unapologetically sex-progressive vacations in the form of three- and four-night full-ship cruises, resort takeovers, and pop-up fetish events that combine underground energy, uninhibited freedom, and just the right amount of hospitality."Also in the release, RU5H described its brand's "five pillars" as sex, stimulation, seduction, and satisfaction. As reflected in its title, the words swap the "s"s for the number five. "From darkly decadent parties to round-the-clock fetish-fueled experiences, RU5H is engineered for men who want to play harder, let go of inhibitions, break free from personal boundaries, and live out (nearly) every fantasy," it added.RU5H will announce its inaugural "high-voltage, all-gay big-ship getaway" in mid-December. In the meantime, interested parties can visit ru5h.com to see a steamy preview video and for a chance to win an uninhibited trip in a sweepstakes.