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For Gaga, Lisa, and Wednesday, Marko Monroe is the custom Labubu king
If Labubus are a girl's best friend, celebrities like Lady Gaga, Blackpink's Lisa, Marc Jacobs, and Netflix's Wednesday all want them custom made by Marko Monroe. The stylist and Avalon TV star isn't just having a moment he's setting a new standard for fashion's hottest accessory of 2025.Sign up for the Out Newsletter to keep up with what's new in LGBTQ+ culture and entertainment delivered three times a week straight (well) to your inbox!When we last caught up with Monroe a year ago, he and longtime partner Hunter Crenshaw discussed the grand finale of Avalon TV season 2 that centered on their impromptu Las Vegas wedding. Married life is clearly going well, and it hasn't slowed down these creative powerhouses one bit."Hunter got me a Labubu back in January and I wore it all over the place. On my bag, it never left," Monroe tells Out. "I traveled to Paris with the girls, and it just got really dingy. So I was just bored, took it apart, made a pattern from that, and then changed the fabric and put it back together. That started it."By it, Monroe means getting flooded with commissions and collabs from some of the biggest names in show business. "The orders kept coming in!" he recalls. "And then I was reached out by Netflix. That's when I was like, OK, maybe this can stick around for a little bit longer and isn't just a side hobby. So I just said 'yes,' jumped the gun, and worked my ass off for two weeks."Monroe created custom Labubus for the star-studded cast of Wednesday as the hit Netflix series returned for a second season bringing back Jenna Ortega as the titular character, Catherine Zeta-Jones as Morticia Addams, Luis Guzmn as Gomez Addams, and Isaac Ordonez as Pugsley Addams, among others.But Monroe went above and beyond, of course. "I got to make specific Labubus for the main cast," he explains. "And anyone that was in the Nevermore Academy, I made Labubus for them as well. Those all got sent out, so hopefully we'll be seeing them soon pop up from Jenna Ortega or Catherine Zeta-Jones."Monroe created more than 50 Labubus for the Wednesday project with Netflix. To create so many custom toys all with distinctive features, clothing, hair, and additional stylings Monroe credits the help he received from friends and collaborators like Gigi Goode, Heather Briganti, and Isabelle Marshel.As if the whole endeavor wasn't already ambitious enough, Monroe also partnered with Hollywood 3D Printing to create several 3D printed Thing hands that were added to the custom Labubu toys.When asked if he has any favorites, Monroe highlights the Tim Burton Labubu. "Just the fact that I got to make something for Tim Burton was an insane situation that I was placed in But totally happy to fulfill it!"Another mind-blowing moment for Monroe in his custom Labubu journey was getting to make one for none other than Marc Jacobs."I had found this really cool dead-stock Balenciaga fabric and made [a Labubu with it] for myself," he explains. "And then I though, You know what? I saw Marc Jacobs posting about all of his Labubus. So I reached out to him directly. I [told] him, 'I've got a custom for you if you want it' and sent him a picture. He was like, 'Oh my gosh, I would love.' So I just sent it to him, and that's how that started."This multiverse of Mayhem continued with Monroe getting to create a custom Labubu for Mother Monster herself. "It was crazy because I got to give it to her backstage," Monroe says, referring to one of Lady Gaga's recent concerts in The Mayhem Ball tour. "Gaga came in and audibly screamed when she saw it. She gave me a hug for three minutes. We chatted for 15," he recalls.Monroe recalls how he nervously over-explained the custom Labubu while giving it to Gaga in person. "I was like, 'I made everything removable! You can take off the wig off! And take the outfit off!' I kept showing her," he laughs. "She was like, 'I love it just as it is.'"Monroe praises Gaga for being "so open, and sweet, and genuine" during their interaction. He adds, "We ended up talking about the difference between the Coachella set and this set, and how tight of a storyline the show is now. It was fun to get to talk artistically with her."The in-person delivery of this custom Labubu ended with Monroe helping Gaga put the toy "on that little Kelly bag that she ended up getting photographed in the next day."Lisa, a member of the K-pop girl group Blackpink who made her acting debut as Mook on The White Lotus season 3, was another pop star that Monroe felt very excited to collaborate with."The one I made for Lisa, that's another full circle for me," Monroe says. "She's really the one who started this whole Labubu craze. So having something that I made personally be in her possession is great."Despite having plenty of experience styling artists like Megan Thee Stallion, Lizzo, and his House of Avalon sister Symone, Monroe notes that "the scale shift" of customizing Labubus is one of the hardest parts of the process."It's also a figure that doesn't really have a lot of shape, so it becomes challenging," he observes. Ultimately, though, the toughest part of this process is "having the time to get it all done."After so many eras of trendy toys coming and going, why is the Labubu catching on in such a significant way in 2025?"I think people respond to it because it is sparking a little bit of childlike joy," Monroe says, adding that a Labubu is a "blank canvas of creativity" that reaches a big audience of consumers."A lot of people like to dress them up and extend, and these clothes [create] a mix of high and low," he muses. "Even though it's hard to get a Labubu and there is the craze and the hype of finding a real one versus a fake one it's still accessible. So when you dress them up in these top brands like Chanel, or Prada, or Louis Vuitton, it's bringing in this high-low culture that makes it accessible."Monroe explains, "Someone may not be able to get the Chanel tweed suit, but they can get this Chanel tweed suit for their Labubu. I like that dichotomy of high and low with the Labubu, and I think that's what makes them so popular."To keep up with Marko Monroe, you can follow him on Instagram (@marko_monroe) and TikTok (@the_markomonroe).
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