British talk show host Piers Morgan was the center of a fandom discourse again. The conservative on-air figure shared his opinions on Beyonc's latest Levi's campaign on X and attempted to argue that the superstar was "culturally appropriating Marilyn Monroe." The ad, which had nods to the late pop cultural figure mainly because of the way she styled her hair, features Beyonc taking off her jeans in a laundromat, working in a diner wearing an all denim outfit, and playing pool in a Canadian tuxedo.Morgan responded to the new ad sharing his disappointment in an X post that reads:"Very disappointed to see Beyonc culturally appropriating Marilyn Monroe in her new Levi's ad." (@) If there's one fervent fanbase you don't want to mess with, it's the BeyHive. His comments section quickly became flooded with replies, coming to the defense of Queen Bey."Marilyn Monroe is not a culture, she's a public figure and pop icon. Emulating her aesthetic is no more 'cultural appropriation' than a British man dressing like James Dean. Beyonc channeling Monroe is an homage, something white celebrities have done with Black icons for decades without critique," one commenter wrote. "The selective outrage reeks of double standards."Morgan insisted that his original post was a joke after a tidal wave of criticism from the BeyHive. "I would say I can't believe anyone took my obvious Beyonc joke post seriously, but I forgot the woke brigade have no sense of humor," he wrote. (@) This exchange came in the wake of Sydney Sweeney's controversial American Eagle ads that many claimed to be a Nazi dog whistle and contained an undercurrent of racist ideologies. Since the ad was released, it's been embraced by right-wing talking heads and even President Donald Trump, who praised the new campaign, calling it, "The hottest ad out there."