Labubus are the latest obsession for people who enjoy collecting miniature figurines or cute stuffed animals, and their popularity stems from the fact that they are incredibly hard to get, especially rare ones.Poking fun at this craze, a TikTok user named Lily Feltham (@lizbullzofficial) recently went viral after claiming she owned a "24 karat Labubu," among other over-the-top variations. (Acknowledging the doll's queer fandom, she once used a "metal detector" with a Grindr notification sound to show disbelieving commenters that her Labubu was made of gold.)Now, Feltham found herself in the middle of controversy over the weekend after going a Labubu too far. The influencer made a doll modeled after a popular Black YouTuber, boxer, and musician named KSI and social media users accused her of blackface. @naughtibellaa @The Jungle Pups you deleted the video fast but those of us who knew it was wrong are faster. there goes your 15 mins of fame#racist #thejunglepups #24kgoldlabubu #foryou "I'm the owner of the world's first KSI Labubu," Feltham says, holding up the doll with a face covered in black Sharpie and wrapped in a bandana. She goes on to say that she has been a fan of Sidemen for years, a popular group of men on YouTube (which KSI is a member of) who have over 22 million subscribers on their channel. In the vid, Feltham claims she paid 100,000 for it. The backlash was quick. Feltham deleted the video soon after posting, but not before some had downloaded the clip and reshared it.Feltham subsequently uploaded a video to TikTok over the weekend to apologize and take accountability for the offensive post. "In no way, shape or form did I intend for that video to be racist or against anyone," the TikToker explained. @lilzbullzofficial Im sorry to every person I have offended it wasnt in my plans to do that Feltham goes on to say that she makes Labubus based on suggestions in the comments, and a commenter suggested she create a KSI Labubu. "Obviously, we're all humans and we're all on the same planet, so my intention was not for it to come across as racist at all... My idea was to make all of the Sidemen and make some funny videos... Obviously, now I learned my lesson that I can't do that, and a lot of people have said it is racist, whether you didn't think it was or not, so I will take accountability on that and say sorry to anyone I have offended."The comments on this video were mostly critical, asking her what her thought process was for making this Labubu in the first place and saying she is old enough to know better. "You didn't have any brown markers?" one person asked. Another commenter replied, "Girl, you made the Labubu black. Not black as in dark brown skin to be racially black. You made it PITCH black..." However, some argued the comments section was being a bit too harsh: "She did something wrong, took accountability, and apologized, what more do you people want from her?"Labubus are small plushies that resemble creatures with triangular teeth, grinning ear-to-ear in furry onesies. These dolls are so much of a phenomenon that Pop Mart, the Chinese company that sells them, reported that the sales for Labubus spiked over 700 percent in 2024. (Pop Mart began distribution in 2019.) A lot of the increased revenue comes from the toys being sold in a blind box, meaning the dolls are random, and fans continue to buy them until they find the one they want. There's also a competitive resale market that is driving the prices of Labubus up.Since this scandal, Feltham has tried to post through the controversy and continue with her content, but each post sparks a new wave of negative comments.