Hi, sisters!The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials. That first wave of creators in the beauty industry included Michelle Phan (credited as one of the first beauty influencers by Business Insider), Jackie Aina, Lauren Luke, and Marlena Stell.Not only did this community grow over the years, but it also attracted millions of viewers interested in different types of creators. In 2016, the world was introduced to one of the most notorious queer influencers on YouTube: James Charles. He quickly became one of the most famous male beauty influencers, and was recognized as the poster child for the evolving beauty community as more LGBTQ+ influencers gained visibility within it.Increasingly, queer influencers have become integral to this online space, emerging as some of the most followed creators on YouTube and now also on Instagram and TikTok. In honor of Pride Month, it's the perfect time to highlight the top 10 most followed LGBTQ+ content creators across YouTube, TikTok, and Instagram.10. Jools Lebron@joolieannie#fyp #demureTikTok: 2.3 million followersInstagram: 210,000 followersOverall audience for Jools Lebron: 2.51 million fansJools Lebron is a trans woman from Puerto Rico who coined the phrase "very demure" in 2024. Her first video using the term has garnered over 56 million views over the years, and she's continued to grow her platform ever since.Following the success of that viral catchphrase, Lebron revealed that she was finally able to afford gender-affirming surgery. Going into 2025, Lebron continues to capitalize on her success, keeps growing her brand, and is posting even more on social media.9. Mei Pang@meicrosoftINVERTED MAKEUP - the results if it worked or not is at the very end! #halloweenmakeup #invertedmakeup #avantgardemakeupTikTok: 4.1 million followersInstagram: 3.4 million followersYouTube: (mostly inactive)Overall audience for Mei Pang: 7.5 million fansMei Pang got her start on YouTube in 2018 and immediately stood out for her elaborate, avant-garde makeup looks. Over time, Pang secured millions of followers across Instagram and TikTok. As she ascended to mainstream notoriety, she caught the attention of high-profile celebrities like Gaultier (who collaborated with her) and Rihanna (who asked her to walk in a Savage x Fenty fashion show).8. Trixie MattelInstagram: 4.2 million followersTikTok: 2.5 million followersYouTube: 2.3 million subscribersOverall audience for Trixie Mattel: 9 million fansAt this point, whether or not you've seen RuPaul's Drag Race including her journey to win All Stars 3 there's a good chance you're familiar with Trixie Mattel from her huge presence on social networks.Trixie has branched out over the years to build her own multimedia empire. In addition to her podcasts, live performances, makeup company, and even an establishment like the Trixie Motel in Palm Springs, the Drag Race superstar and Out100 honoree has gained millions of followers on TikTok and YouTube, the latter of which is where she films tutorials and collabs with influencers often putting them into drag (wig and all!).7. Manny MUAYouTube: 4.84 million subscribersInstagram: 4.2 million followersTikTok: 1.9 million followersOverall audience for Manny MUA: 10.94 million fansManny Gutierrez, best known as Manny MUA, has been making YouTube videos for more than a decade. When he started his YouTube channel in 2014, Gutierrez was one of the first male beauty influencers to gain popularity. He also became the first male brand ambassador for Maybelline in 2017, and the second-ever male CoverGirl spokesperson in history (James Charles was the first).At the height of online beauty guru drama, Gutierrez had a massive falling out with fellow YouTuber Jeffree Star in 2018 after their collaboration for Star's makeup line hit a legal snafu. Now, he and fellow makeup influencer Laura Lee host the Fool Coverage podcast. Gutierrez also has his own makeup brand, Lunar Beauty.6. Patrick StarrrYouTube: 4.69 million subscribersInstagram: 4.3 million followersTikTok: 4 million followersOverall audience for Patrick Starrr: 12.99 million fansPatrick Starrr has been on YouTube for over a decade, and has successfully grown his brand into a beauty empire. On top of amassing a massive following, he also founded his beauty brand, One/Size Beauty.According to Starrr, even Beyonc's makeup artist uses One/Size Beauty products, like the company's setting spray, which gained popularity in 2023. Ever since then, the setting spray and many of the brand's products have become favorites amongst the influencer community.5. Plastique TiaraSee on InstagramTikTok: 11.9 million followersInstagram: 4.2 million followersYouTube: 1.53 million subscribersOverall audience for Plastique Tiara: 17.63 million fansRuPaul's Drag Race season 11 star Plastique Tiara hit the ground running on the internet after making her reality TV debut, and her popularity exploded even more during her dazzling run on All Stars 9.Plastique has grown her overall following to more than 17.6 million fans across platforms like Instagram, TikTok, and YouTube. Even though her content is less focused on tutorial instead relying on ASMR-style get-ready-with-me videos as she transforms in and out of drag, Plastique's videos have been dominating Instagram reels. For instance, Plastique's most popular video garnered over 400 million views.4. Jeffree StarYouTube: 15.7 million subscribersInstagram: 13.4 million followersTikTok: 7.9 million followersOverall audience for Jeffree Star: 37 million fansJeffree Star is one of the most contentious figures in the YouTube community of beauty influencers. He's had a massive online presence for over a decade and grew to become one of the most followed creators in the digital sphere. However, his path to popularity wasn't without controversy.After gaining some notoriety through MySpace, Star started making original music, then pivoted to creating beauty content on YouTube. He's always been an abrasive figure online, and his opinions have landed him in multiple controversies over the years, including the biggest online spat between beauty creators Dramageddon 2.0, also known as Sistergeddon.In 2020, Business Insider published an expos that accused him of sexual and physical assault, as well as paying his accuser hush money. Nonetheless, Star has continued to be an active figure on social media and still has a massive following.3. Nikkie de Jager a.k.a. Nikkie TutorialsInstagram: 19 million followersYouTube: 14.7 million subscribersTikTok: 8.8 million followersOverall audience for Nikkie de Jager a.k.a. Nikkie Tutorials: 42.5 million fansNikkie de Jager, also known as Nikkie Tutorials, had an interesting rise to fame online. She started posting videos on YouTube in 2008, and it wasn't until 2015 that her content began to gain online viral popularity.Nikkie's most notable viral video, shared in 2015, was titled "The Power of Makeup." Since then, she's become one of the most popular beauty creators on the internet. In 2020, Nikkie uploaded a video titled, "I'm Coming Out" and disclosed that she's a trans woman.Unfortunately, the circumstances that led up to her coming out involved a person blackmailing her and threatening to out her. Thankfully, that situation ultimately boosted Nikkie's popularity among fans turning her into one of the most beloved beauty creators on YouTube, as well as doing video collabs with celebrities like Kim Kardashian, Selena Gomez, and Adele, to name a few.2. Bretman RockSee on InstagramInstagram: 19 million followersTikTok: 18.4 million followersYouTube: 8.77 million subscribersOverall audience for Bretman Rock: 46.17 million fansBretman Rock initially found an audience through his over-the-top personality in videos shared on Vine and YouTube. He eventually started posting beauty tutorials, as well as daily vlogs featuring his family, who later became staples in his content.Over the years, Rock gained popularity by creating videos on his own and with other influencers like James Charles, Bella Poarch, and Nikita Dragun. He also released collaborations with makeup brands and appeared on multiple magazine covers.Rock disclosed that he left the beauty industry in 2021 two years after the fact arguing that it was no longer what it once was. He still creates content to this day, but focuses on sharing snippets of his picture-perfect life in Hawai'i featuring his multiple animals and hunky boyfriend Justice Fester.1. James Charles@jamescharlesThis makeup brought me right back to 2016 thank you for having me! @AMAs TikTok: 40 million followersYouTube: 24.1 million subscribersInstagram: 20 million followersOverall audience for James Charles: 84.1 million fansIt's impossible to think about beauty influencers queer or otherwise without James Charles coming to mind. He first went viral in 2016 with a tweet (now X post) where he was seen retaking his senior photos with a ring light. Charles's career took off after that, and he quickly became one of the most popular male beauty creators. For instance, Charles was the first male brand ambassador for CoverGirl and collaborated with numerous celebrities on his channel high-profile celebrities such as Kim Kardashian, Kylie Jenner, Lil Nas X, Trixie Mattel, and more.On the other hand, Charles has a checkered online history. In 2019, he was the subject of Tati Westbrook's infamous "BYE SISTER" video in which she accused him of acting predatory toward straight men. This set off the events of the aforementioned "Sistergeddon," and the controversy spiraled out of control, as reported on Time magazine.Charles has tried to distance himself from controversies since then, though new ones are still popping up in recent years. In 2021, he reportedly admitted to sending sexually explicit photos to minors and soliciting the same, which was reported by BBC News. In the last few years, Charles has been rebuilding his public persona after finding a new audience on TikTok.