Violet Chachki is 'reclaiming her own masculinity' in Nasty Pig campaign
Out exclusively premieres Nasty Pig's December campaign, titled "Mergers & Acquisitions," launching today for the brand's Fall/Winter 2025 season. The new campaign is fronted by RuPaul's Drag Race superstar Violet Chachki with a twist!In a daring departure from his drag persona, Violet appears completely out of drag, revealing a bold, masculine side fans rarely see. The campaign also brings together Diego Miyake-Mugler, famed from the ballroom world and for winning season 2 of HBO Max's Legendary, and social media sensation David Alcocr, a.k.a. Dombeeef, known for his massive following on X/Twitter, Instagram, and OnlyFans."I've spent years giving the world hyper-feminine glamour, impossible proportions, and silhouettes that defy physics," Violet tells Out. "For this one, I wanted to remind everyone that underneath all the lacquer and illusion, there's a very real, very fine tuned body that does all the heavy lifting."Violet adds, "Nasty Pig has always celebrated sexuality without apology, and I love that. Doing this campaign out of drag felt like reclaiming my own masculinity on my own terms."Violet also hopes that his out-of-drag presentation in the campaign "reminds people that confidence is not a look it's an attitude. I've built a career on extreme transformation, but confidence is the through-line whether I'm in six-inch fetish heels or leather chaps.""For my fans, I want them to see that you can be glamorous, filthy, polished, perverse all in the same breath. You don't have to pick one lane," Violet notes. "For Nasty Pig's audience, I hope it pushes the aesthetic forward a bit: Yes, we're sexy, but we can also be fashion, art, and a little bit dangerous.""If my presence in this campaign makes someone feel empowered to show up as their fullest, freakiest, hottest self? Perfect, then. That's the whole point," Violet declares."Violet Chachki was an obvious choice, well at least to me," David Lauterstein, Nasty Pig CEO and co-owner, tells Out. "His personal style is a blend of fashion, fetish, and streetwear. Those three elements are the pillars of the Nasty Pig style we have curated since 1994."Lauterstein remarks, "Violet is also an incredible model in and out of drag. He's very editorial, and that was the exact vibe we were after for our latest content shoot 'Mergers & Acquisitions.'" Overall, Lauterstein says that the "Mergers & Acquisitions" campaign was all about uniting three influential forces in queer culture."We wanted to bring in some heavy hitters to really do the whole vibe justice," the CEO highlights. "We knew we wanted Violet, and we locked him down first. Dombeeef and Diego Miyake-Mugler both delivered in every frame.""Individually, they represent different facets of queer culture, drag, ballroom, and sex work," Lauterstein notes. "Considering we had all three of those facets represented in our very first photoshoot back in 1995, it felt totally on-brand to do it again. The results speak for themselves."The Trade Dress Shirt, Snout Necktie, and the Trade Pant bring a certain formality to the clothes while still maintaining Nasty Pig's edge."The shirt hugs the body and is finished with holster shoulder seams and metal collar details," Lauterstein explains. "The tie features our logo woven into the material. It's incredibly subtle, yet very Nasty Pig."The campaign also showcases standout pieces from Nasty Pig's new winter collection, such as the Logan Jacket an editorial update to the classic motorcycle jacket crafted in wool and leather with intricate seaming details and a half-zip waistband that beautifully crops the silhouette.Targeting consumers at the crossroads of queer identity and sex positivity, the new line is designed to take customers from boardroom to backroom with ease.In that sense, "Mergers & Acquisitions" symbolizes a bold evolution of the brand that blends fashion, fetish, and queer culture into a visual statement.For more information and to view the full campaign, visit NastyPig.com.